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She wanted her first catalog to represent that ambition. Uncoated stock was used to give the catalog pages a more natural, modern look and feel.Ī mom with two children, Lundeen created Sonnet James to serve women like her, who wanted to wear fun, fashionable clothing while running errands or playing with their kids. The result was a one-of-a-kind, six-by-nine, quarter-sized mailer that allowed for increased personalization through variable data printing. Supporting Lundeen throughout the process helped her make decisions that best aligned with her brand and goals. These are standard services for Artisan, available to all clients.
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Pre-press and printing support services included a dedicated printing specialist, pre-press print proofing, a pre-press pdf proof, and numerous quality control measures. “I think she was pleasantly surprised by the level of service that she received from our team.”
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“Whitney thoroughly researched catalog printers and she called us because of our printing experience,” said Aaron Kilby, Vice President of Sales and Marketing at Artisan Colour. This reputation of color and printing expertise is what attracted Sonnet James CEO Whitney Lundeen to the print shop. Sonnet James, a women’s lifestyle clothing brand featured on ABC’s Shark Tank in 2019, has just completed its first short run catalog with pre-press and printing executed by Artisan Colour.Īrtisan Colour has a 20-year track record with catalog printing, including working with brands such as Sundance, Williams Sonoma, prAna, and many others.
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